It is apparent that although the animated cartoons we know today have a long history, technology and evolution are changing the way things are done. There is a shift in many cartoons and they are just being generated with assistance of computers, but others still use hand drawn animations, but with a tactful use of CGI. It is great to be able to save time and focus on other essential details of the work which could not be done in the past, but the world must not forget where it originated from and must be in touch with reality. The latest version of Mickey Mouse is in no way Mickey Mouse known 50 years ago which is sad. Having a mixture of both in the best way to go. Walt Disney has been producing bot hand drawn and CGI films for some time now. Perhaps the reason is that they know what their consumers want. They younger people that do not know what was in the past might not care, but the older ones do. Cartoon animation is certainly not just for children, it is for the parents and grand parents as well. Hopefully companies will not close their hand drawing departments as some have done and simply focus on CGI. A mixture of both is essential.

There might be the debate about piracy and everything being digital and available on the internet and therefore they must do it with computers to save cost and try and earn some money. It will be great to see what men like John Lasseter can and will do for The Walt Disney Company and other producers in the years to come.

This was written by a student at the University of Reykjavik in 2009. Where she researches animated cartoons over the last 100 years in fact she makes helpful comments about Max Fleischer who patented a new process called Rotoscoping.

She looks a Warner Brother, MGM and Disney. And how Snow White was the first full length animated film in 1937 which helped Walt Disney through a rough patch.

In her conclusion Eva Michelsen is very sad about the fact that hand drawing for animation has rather got lost in the wake of computer generated animation. She hopes that had drawing will not be lost for ever but that is a reflection in the evolution of the animated cartoon.

I like the fact that she says that cartoons are not just pitched at children that they are for adults too. The last aspect she looked at is the debate about piracy and everything is turning digital. This ties in with brand protection and you see this from Mickey Mouse ears which have been around for a long time to Princess Elsa to Bart Simpson and because there is a lot of money involved with big production companies from this research paper it made me focus on brand protection.

 

Michelsen, E.R. (2009) Animated Cartoons, From The Old To The New: Evolution For The Past 100 Years. Available at: http://olafurandri.com/nyti/papers2009/AnimatedCartoons.pdf (Accessed: 12 February 2017).

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